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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. ‘IN-LINE DESIGN’ ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.
The new press law revamped the licensing system so that new publications can be established.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
Disney asked FITCH to create a completely new retail concept that would bring their offer up to date, be flexible and cost-effective, help to communicate the brand’s diverse offers to consumers and be an "embassy" for all things Disney.
Fragrance retailing in Asia is a commodity-driven industry where shopper engagement is low and price-driven promotions are high.
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic graphic and messaging approach, providing cohesiveness and clarity across their mice, keyboard and webcam lines.
Practices