Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
As a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial landscape to create a fashion brand from scratch; the "bq" brand. Fitch Dubai has always been the partner of choice for local companies and entrepreneurs, this project aimed to position ourselves as the most cultural savvy and innovative agency in the market place.
Sakan represents the most ambitious property finance venture in the Egyptian mortgage market since the birth of the industry in 2000. Established by a conglomerate of renowned local and regional investors, the company aims to become the premier provider of the market’s most competitive mortgage finance products.
A new retail concept for global roll-out, Gallery One (g-1) aims to become a High Street name with 100 stores by 2010. The retail concept combines packaged imagery and pictorial products, from printed furnishings to large format canvases. g-1 is additionally to derive revenues from a comprehensive online retail portal.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
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