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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. "IN-LINE DESIGN" ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
As the Indian market adapts to organized retail, Aditya Birla (AB) saw the opportunity to introduce a better grocery shopping experience into the Indian market. AB approached FITCH to explore the opportunity and ultimately launch the store.
As a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial landscape to create a fashion brand from scratch; the "bq" brand. Fitch Dubai has always been the partner of choice for local companies and entrepreneurs, this project aimed to position ourselves as the most cultural savvy and innovative agency in the market place.
As one of the key retail tenants at Heathrow, Dixons Group had an opportunity at Terminal 5 to take a fresh approach to the presentation of its range of consumer electrical services in a travel retail environment. This was achieved by creating a new consumer electrical accessories brand that would sit alongside their other T5 brands, Dixon’s Tax Free and PC World (also FITCH projects), in a strategic retail portfolio that customers could shop as one offer or separately.
In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.
The new press law revamped the licensing system so that new publications can be established.
Courts, Singapore’s largest value furniture, electronics and IT retailer, contracted FITCH to create the interior of its first large-format retail scheme—"Courts Megastore," the first of its kind in Singapore.
Studios