London, England London has long tempted many of the design world’s brightest lights...

our studio in Paddington is home to a diverse mix of talents, nationalities and backgrounds creating innovative brand expressions for some of the world’s most famous names, including Vodafone, Harrods and McLaren.

The studio is an important hub for servicing a diverse range of branding projects, and with Heathrow 20 minutes away, we work extensively with clients from across the region and the world.

Our studio consists of graphics and environment designers working collaboratively, supported by in-house Planning & Insights and Client Servicing teams. Ours is a close-knit community, with a strong culture of building lasting, positive relationships with clients and peers, delivering defining and effective brand design solutions.

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Virgin Racing: Formula one FITCH helps virgin capture the excitement of formula one

FITCH has recently been working with Virgin to create the branding for the launch of a new F1 racing team, Virgin Racing. They were appointed to work alongside the Virgin in-house team to create the branding elements for the Virgin Racing team, leveraging the consultancy’s extensive experience in this sector, having previously created all communications for BAR Honda for several race seasons. Specific design deliverables included an identity pack comprising the logo, colour palette, font/typography, graphic devices/style, photography/illustrations, tone of voice and guidelines. The new Virgin Racing car, the VR-01 was revealed on the Virgin Racing website on 3rd of February 2010.

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Electrabel: Brand space Creating a platform for a leading utility brand to speak directly to customers

FITCH has recently launched a brand space for the leading Belgian utility company, Electrabel, part of GDF SUEZ. As well as its commercial objectives, Electrabel also seeks ways to respond to evolving consumer needs and expectations regarding energy consumption, as well as to provide leadership for customers on issues to do with climate change and the environment. With this ambition in mind, Electrabel approached FITCH about developing a brand space for them in key urban locations across Belgium to broaden perceptions of the brand and highlight key parts of the offer.

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Savage FITCH creates a modern and stylish store for Russian fashion brand

FITCH creates a competitive fashion store for Russian brand Savage that will define and focus the brand.

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HSBC: HSBC Advance Customer-led branding for the world’s local bank

As part of WPP’s TeamHSBC, Fitch has been working with HSBC Group Marketing and JWT to launch HSBC Advance, a new paid for banking relationship designed to meet the needs of the emerging ‘mass affluent’ customer segment estimated to be around 154 million people worldwide.

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